Job Description

Social Media Content Creator - part time or freelance

Terrapin Ridge Farms | Clearwater, FL

You know what makes great content. You know how to make people stop scrolling. And you actually enjoy doing it.

Terrapin Ridge Farms is looking for a Social Media Content Creator to bring our brand to life across Instagram, TikTok, Pinterest, and YouTube.

This is a hands-on creative role for someone who loves storytelling, food, video, and social media — and who can take an idea from “What if we tried this?” all the way to a finished, publish-ready post.

You’ll Be Responsible For

• Creating 3–5 great pieces of content every week — from concept to final edit.
• Finding creative ways to tell the Terrapin Ridge Farms story using video, photography, b-roll, and the people around you.
• Writing scripts, developing concepts, filming, editing, and creating platform-specific captions.
• Getting on camera yourself and being comfortable directing others on camera.
• Spotting content opportunities in the moment — whether that's a product shoot, company event, trade show, or an impromptu “appy” hour.
• Turning one great idea into multiple pieces of content to get more mileage out of the work.
• Creating content that feels native to social, not like an ad disguised as a TikTok.
• Collaborating with the marketing team on ideas, campaigns, launches, partnerships, and the social calendar.
• Staying ahead of social trends and platform changes — while knowing which trends are actually worth chasing.
• Engaging with our community through comments and DMs.
• Tracking performance and using what you learn to make the next piece of content better.
• Supporting broader marketing initiatives with creative content.
• Some travel may be involved.

You’re a Great Fit If…

• You have 3+ years of relevant content/social experience and a portfolio you're proud of.
• You have a strong eye for visual storytelling and a distinct creative point of view.
• You genuinely love creating content — not just managing social media.
• You understand what makes content work across Instagram, TikTok, Pinterest, and YouTube.
• You know how to grow organic impressions and engagement , not just maintain an account.
• You're comfortable behind the camera and in front of it.
• You can direct someone who isn't a professional on-camera personality and make them look natural.
• You're organized, self-motivated, and comfortable owning projects from start to finish.
• You like figuring things out without waiting for someone to hand you the answer.
• You take feedback well and aren't precious about your first idea.
• You’re interested in marketing and strategy , not just making things look good.
• You understand that great content starts with understanding the brand.

Bonus Points

• You love food and food content.
• You have experience with food, CPG, lifestyle, or consumer brands.
• You have a personal social presence or portfolio that shows range.
• You have a good sense of humor. Seriously.

One Important Thing

This isn't a strategy-only role.

Leadership owns the overall marketing strategy. You'll collaborate on the strategy, ideas, and calendar — but you'll own the creative execution.

Think: concept → script → camera → direction → edit → publish → analyze → do it again.

If that sounds like your kind of work, we want to see what you can create.

Please include a portfolio or examples of your work with your application. Final candidates will also be asked to complete a paid/test project featuring two sample social posts.

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

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Qualifications

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Example: Excellent verbal and written communication skills

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